Whatever happened to the adman

 

Whatever happened to the adman 

 

Many classic TV and radio jingles left a lasting impression on audiences. For example, memorable slogans from brands such as Pizza Pizza or Pepsodent toothpaste are well-known for their effective writing and enduring appeal. 

The originality of advertising appears to have diminished as platform-based movies and pay-as-you-grow programming models have reduced the prominence of traditional advertising. Reflecting on my youth and early adulthood, it was not always the programs themselves that were most memorable, but rather the exceptionally creative and innovative advertisements that accompanied them. 

Saturday morning cartoons often featured memorable jingles, such as those for Smarties and the Libby's beans sing-along, which contributed to the imaginative appeal of the McDonaldland fantasy world for children. By the end of the morning, children could only think of one thing. 

Today, advertising remains a presence in our lives, but it has become more understated, relying on subtle placement and promotion rather than the overt, hard-hitting tactics of the past. Previously, advertisements were designed to leave a lasting impression, often embedding themselves deeply in the minds of audiences. 

Looking back, I realize those weren't just advertisements—they were creative expressions that motivated us to dash out and grab the last cans of Alphagetti or dial 9671111 for Pizza Pizza or, if you were in Edmonton, 426 5050. If you were hungry, you’d call the Lydo for a hassle-free evening away from cooking. And there’s the movie you rented from Blockbuster, all because a wild rabbit and a guinea pig inspired your night. 

I wonder if there are still people who want to celebrate the creativity and artistry that inspired our imaginations and brought smiles to our families.